Bringing Innovation to Life: Designing Delta’s First CES Experience

The Challenge

In 2020, Delta made its debut at the Consumer Electronics Show (CES) in Las Vegas, one of the world’s most influential stages for innovation. The Innovation team was tasked to collaborate with the Marketing team to craft an interactive exhibit that would showcase Delta’s future-forward mindset and customer-centered vision through immersive, memorable experiences.

My Role

I led the development of the conceptual storyline for the exhibit, ensuring that every element of the experience told a cohesive, visionary narrative about the future of travel. I coordinated with multiple emerging-tech partners to prepare their activations for a high-profile, live environment. I was also selected to served as a key presenter in our booth

Our Process

• Experience Storytelling: Developed a narrative arc that connected each booth element—from robotic exoskeletons to digital displays—to Delta’s broader innovation themes, guiding visitors through a multi-sensory journey.

• Partner Collaboration: Worked with start-ups, and emerging tech companies to curate, integrate, and refine their installations for seamless interaction and brand alignment.

• Interactive Design Curation: Collaborated with Delta’s Marketing team and Digitas to the spatial and experiential layout, ensuring flow, engagement, and clear touchpoints for visitors.

• Deliver Live Facilitation: Served as one of the in-booth presenters, welcoming VIP guests and media to the experience and communicating our innovation story in real time.

The Result

Delta’s debut CES experience received multiple “Best of Show” awards from leading media outlets. It positioned the airline as an innovation leader in the travel industry and launched a new chapter of experiential brand storytelling. This project exemplified how concept design, emerging technology, and human storytelling can come together to create unforgettable, future-facing experiences.